Transphobes vs. Bud Light: The Ultimate Smackdown! SPOILER: Bud Light Always Wins


Trans actress Dylan Mulvaney had a paid promotion with Bud Light and received hate from transphobes just for being trans. Mulvaney has been the target of much transphobic rhetoric in the past year.

Natalie Becker, Opinion editor

It’s the matchup everyone hasn’t been asking for. Grab your popcorn and watch the fight that definitely shouldn’t have happened.

Bud Light recently had a paid promotion with transgender actress Dylan Mulvaney to support her 365 Days of Girlhood event. She was also sent a can with her face on it.

Transphobes saw the promotion on Instagram and exploded on Twitter. When they saw Mulvaney on the can, some of them “cut their ties” with Bud Light and they said they would switch to Coors Light. Famous examples of people switching to Coors Light are Rep. Marjorie Taylor-Greene (R-Ga.) and ‘90s singer Kid Rock.

The can with Mulvaney’s face won’t be mass-produced and sold. It’s a collectible Bud Light gave her. It’s like the transphobes didn’t watch the promotion and just saw Mulvaney had her face on a can; they just went to town with the hysteria.

Transphobes aren’t starting strong in this fight. 

Coors Light is more pro-LGBTQ+ than most other beer companies. According to the Gay & Lesbian Alliance Against Defamation, Coors is “among the most progressive for its employee policies towards gays.”

Coors said that it was the first brewer to introduce a non-discrimination policy on sexual orientation in 1975, according to Newsweek.

In reality, a transphobe will have a rough time trying to switch beer companies because almost any brand is pro-LGBTQ+.

They might show their support during June, but it’s nothing more than a marketing ploy to get more people to drink their beverages.

Anheuser-Busch, the parent company of Bud Light, put out a statement from the CEO stating:  “we never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”

The response is very vague. Why wouldn’t you just say, “we’re dropping/keeping Mulvaney as a spokesperson”? I get you want to appeal to everyone, but let people know what your stance is.

While the statement wasn’t great, what Bud Light earns after this situation is more free publicity. Not only did they work with Mulvaney for a paid promotion, they also got tons of transphobes reposting her promotion video.

That’s one point to Bud Light. Transphobes need to keep up.

I don’t understand how people can get angry at a brand for simply using marketing techniques that have been around for decades. It doesn’t matter the demographic, brands will target anyone for their product.

This was a way for Bud Light to increase the number of LGBTQ+ people to drink their beverage and it might’ve worked.

And to the transphobes that are “boycotting” Bud Light by dumping it down the drain: you still paid money for it. Your boycott is nullified. If you think you’re outsmarting the system, you are completely mistaken.

Bud Light wins with a TKO on the transphobes. I told you the fight shouldn’t have happened.