Rapper 6ix9ine and his team faced a difficult opening week when his new album “Tattletales” sold around 50,000 copies, one-third of the projected amount. Though the underwhelming result left his team surprised, the circumstances in which the album was released explain its failure.

So why did the album do so badly? To be frank, 6ix9ine’s disrespect to the music industry and the low-quality of his album guaranteed doom.

A month after being released from prison in April, 6ix9ine bounced back, releasing the single “Gooba,” which broke a YouTube record for being the biggest 24-Hour Debut in Hip-Hop. “Gooba” also reached No.3 on the Billboard’s Hot 100, but this was not enough.

6ix9ine posted multiple videos where he accused the Billboard of fabricating sales numbers to the advantage of Justin Bieber and Ariana Grande, whose song “Stuck With You” held onto the No. 1. Spot, according to The New York Times.

These comments angered many. The Billboard Hot 100 is a system that producers and consumers all over the world use to rank music; it’s well-respected. Suggesting that it falsifies its rankings not only disrespects past Hot 100 artists but it tarnishes 6ix9ine’s image in the industry.

The consequences of this were perhaps seen months later when 6ix9ine went on to release “Tattletales.” Despite his popularity, not one major streaming platform or website promoted the album, hindering sales.

With no clear message and an absurdly large amount of autotune, the low-quality of the album also likely affected sales. “Locked Up” is the first song in the album, and it covers 6ix9ine’s thoughts and regrets as he spent time in jail.

The next song, “Tutu,” transitions into his bragging about his success, and then “Gooba” follows, in which he insults his haters. After “Gooba,” it is clear that there is no holistic message of the album.

6ix9ine’s voice is altered with autotune throughout the entire album, especially in “Locked Up,” “Leah” and “Ava” where he chose to sing rather than rap.

Though the album lacks a message and authenticity, 6ix9ine’s fanbase doesn’t care about that. Like he told The New York Times, all they want to do is ‘turn up.’

Even if that’s the case, there are only a few songs on the album that are quality enough to “turn up” to. On top of that, we’re in a global pandemic. Not many people are going to be turning up at parties or the gym.

While it does have some good dance songs like “Gooba” and “Trollz,” “Tattletales” lacks in all other areas. If you’re looking for a good album, this probably isn’t for you. If for some reason you are throwing a party, though, it wouldn’t hurt to check some of the songs out.