Views are on the Rise after the 2022 VMAs

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courtesy of AP Images

Nicki Minaj accepts the video vanguard award at the MTV Video Music Awards at the Prudential Center on Sunday, Aug. 28, 2022, in Newark, N.J.

Destiny Albrecht, Staff Writer

The 2022 VMAs, held on Aug. 28, had a surge of about 0.2 million people, which is up 3% from last year. With performances by Jack Harlow, Conan Gray, Nicki Minaj, Lizzo, Dove Cameron and multiple other artists, the show was entertaining for viewers.

Producer Jesse Ignjatovic provided reasons as to why this jump may have occurred, including the assorted line-up as well as the world being post-pandemic.

“We had a very diverse line-up in terms of demographics,” Ignjatovic said, “Also, we staged the show in New Jersey where there is just an incredible fan base and energy for all of this music.”

The crowd was lively on camera and respectful when it came to listening and letting the celebrities share their speeches. They clapped and sang at the appropriate times, cheering for the performers. It was a fun show to watch, according to senior Maika Schlechte.

“All the performances were great,” she said, “but I feel like the VMAs have been losing viewers every year because everything has just become so oversaturated in a way.”

It is true that not as many people watch the VMAs anymore, however, Ignjatovic thinks that because the world is now post-pandemic and looking for a fun experience to get back to normalcy, the views have risen significantly.

“Everyone’s hungry for that connection; to connect with the other people there and to connect with music,” Ignjatovic said, “And that goes beyond our broadcast. We’re fortunate we’re in a moment where people can come together safely.”

The Coronavirus has affected the entire population in many ways, mentally and physically. For years, no one was able to come together in a crowded space and just enjoy music and each other’s company. This year’s VMAs provided the perfect first step, especially for the music industry.

Taylor Swift announced her new album, Midnights, coming out on Oct. 21 after winning the top MTV video award. Fans were excited to see other awards presented, with Nicki Minaj crowned Queen of Hip-Hop, Harry Styles with Album of the Year and Bad Bunny with Artist of the Year.

Cheers erupted when host Jack Harlow and Lil’ Nas X won Best Collaboration, with Industry Baby at 2.12 million streams on Spotify.

Producer Bruce Gillmer was happy to see everyone enjoying the night, without masks. “…the fans being able to sort of let loose and really fully enjoy themselves was really an amazing sight and really added to the energy of it all.”